The Reality of Collaborative Banking
New stakeholders ranging from start-ups to platform companies are continuing to enter the realm of financial services. And there is an ever-growing battle to create the perfect customer journey as a result. To compete, incumbents are striving to provide a "market of one" - a level of customisation and customer service that makes their consumers feel as if they are being treated exclusively and being given preference by the bank. One strategy that many are considering is the use of external collaboration.