Creating a seamless omnichannel experience

Creating a seamless omnichannel experience

Customer Experience Archive Utilities Insurance Banking

The rewards for delivering excellent customer service have never been greater, with the opportunity to gain loyal customers and better financial returns. At the same time, however, customer expectations are rising with every new innovation, and the challenges of meeting these new demands requires every company to work to stay ahead of the competition. This webinar will explore what new opportunities new technology creates to build a personalised and integrated omnichannel experience across a wide range of industries. 

  • Understanding the omnichannel customer: what are their deal-breakers?
  • How can you learn what a customer’s preferred channel is for each type of interaction?
  • Leveraging the power of customer advocacy to deepen your customer relationships. 
  • The importance of context in increasing customer satisfaction and retention – right communication, right timing, right channel
  • What role can video and rich media play in a wider customer engagement strategy?   
  • The power of automation to create real-time personalised offerings 
  • How can this need for speed be balanced with the desire for individualised communications and compliance requirements? 
  • Removing silos: what strategies are key to creating a seamless experience across channels?
  • Placing omnichannel at the heart of your operational strategy: what are the secrets to success?
  • What sectors currently lead in this space and what lessons do they have to teach?

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Live Video Discussion Sponsored by


Carolina Vicente Carolina Vicente Director of Digital Marketing Google Bio
Rob Kerner Rob Kerner Head of Innovation Strategy, Business Banking & Private Royal Bank of Scotland Bio
Ben  Green Ben Green Digital Director Tock Insurance Bio
Will  Cook Will Cook VP, Digital Experience, EMEA OpenText Bio
Lindley Gooden Lindley Gooden Journalist & Filmmaker Bio