Communicating in the Age of Hyper-Personalisation

Communicating in the Age of Hyper-Personalisation

Allowing customers to take the lead in financial services

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Panel discussion:

  • New demands: identifying channels that customers want to be communicated through
  • Ensuring you have the correct operational processes in place to communicate in real time
  • How can data be harnessed to deliver effective two-way customer engagement?
  • The customer engagement mix: should traditional engagement methods still be considered?
  • Platforms and portals: how to add value to customer communications
  • Pull factors: what values do customers look for in their brand communications?
  • Future-proofing: assessing the potential of voice-led technologies

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Live Video Discussion Sponsored by

Smart Communications


Gemma Harrison Gemma Harrison Head of Customer Service HSBC
David  Williams David Williams Technical Director AXA Bio
Emily  Houghton Emily Houghton Vice President – Account Opening Barclays
Tony Crane Tony Crane Customer Experience Director Bank of Ireland
Ian Harper Ian Harper Director – Customer Success Management Smart Communications Bio
Lindley Gooden Lindley Gooden Journalist & Filmmaker Bio