The digital insurer: meeting the needs of Millennials
More than just a grudge purchase? The next steps in driving innovation and engagement
Kerry has spent her career with Direct Line Group, where she has undertaken a variety of marketing roles.
Following junior roles on Direct Line and Green Flag brands, in 2004 Kerry moved to Privilege insurance as Head of Marketing, and was responsible for the successful re-launch of the brand under the campaign ‘You don’t have to be posh to be Privileged’. Kerry rejoined Direct Line in 2005, as Head of Acquisition Marketing, before moving to Churchill in 2009 as Marketing Director, launching the ‘Count on Churchill’ campaign.
Kerry’s latest role is Group Brands Director, responsible for brand strategy, marketing communications and proposition development across Direct Line, Churchill, Green Flag and Privilege brands. Kerry’s focused on bringing genuine differentiation to a crowded sector and is passionate about the role of brand and marketing in shaping organisational delivery and commercial performance. To this end, Kerry recently led the reinvention of Direct Line through the highly successful ‘Fixer’ positioning and campaign, featuring Harvey Keitel reprising his role as Winston Wolf from Pulp Fiction.
Married and living in Kent, Kerry happiest pulling on her wellies and exploring the countryside with her husband and two young children.
Dan Robinson is the Transformation Director for More Than Insurance, part of the RSA group. At More Than Dan’s focus is on driving forward both the technology and cultural transformation of the business, incorporating agile and lean approaches with a large dose of customer focus to drive an agenda of pace, accountability and relentless test and learn. With an early background in Microbiology and Virology, followed by time in manufacturing process optimisation using a combination of Six Sigma and Lean, Dan brings a passion for proper experimental design combined with his 10 years of change and business leadership experience. Previously Dan has been the head of the Green Flag breakdown business, Sales Director for Direct Home Insurance at AXA/Swiftcover and more recently the head of Motor for More Than.
I have been pushing the potential of digital & mobile innovation and the opportunities that exist within this area of consumer technology development for many years and can draw on my experience of launching Mobile as a new channel for banking that has transformed that industry’s customer relationships.
My belief is that the market and consumers are now absolutely ready for data enrichment, social, and location based technologies to improve their relationship with brands and to simplify their sales and service experience. My experience has given me a global platform to view and influence developments in consumer tech trends and explore the challenge of introducing a simpler, more engaging way of using technology to get day to day tasks done. This has turned my attention to the Insurance industry as a burgeoning area of potential disruption and opportunity and is the area where I am now focussed on transforming customer experience and digital interactions as an entrepreneur in the FinTech space."
Mark is Digital Strategy Director, International at Guidewire. Mark has over 30 years’ experience in the insurance, financial services and related industries, with a particular background in underwriting and broking, having started his career as a commercial underwriter at Royal Insurance (now RSA), specialising in complex commercial risks. Mark leads Guidewire’s product strategy and customer engagement approach in EMEA, ANZ and Southeast Asia.
He has previously served in senior roles for Target Group and SSP in the UK, and has a background in underwriting and broking, having started his career as a commercial underwriter at Royal Insurance (now RSA), specialising in complex commercial risks. Mark is an insurance person by trade, and was drawn to a career in the software industry by a fascination with the opportunity to dramatically impact business process, and enhance the customer experience, through the application of technology.
As part of Guidewire’s ongoing investment in strategic initiatives, Mark’s role is to work with Guidewire customers, along with industry specialists, in ensuring key business issues are fully addressed by Guidewire solutions.
Lindley Gooden is a journalist and filmmaker who has worked at the very top levels of British broadcasting and news since the early 1990s.
He has worked in national radio and television as:
- A Senior BBC Journalist
- A presenter on channels as diverse as BBC One, Radio 1, BBC Three and Five and a range of other national and regional radio stations.
- The Consumer Affairs Correspondent on Sky News and Five
Prior to his years in the national media, he was known as the most successful Head of News in local commercial radio – launching new services and dramatically raising audience share and reach, using tools that have since been adopted by radio groups across the UK.
Lindley now works with companies, charities, government and other organisations creating and delivering their own media needs.