Personalisation and customer engagement: where to next?
Offering customers genuine value: new data, new opportunities, new insights
Michael Harrit has been the Marketing Director for Media Solutions since March 2015. He is responsible for Sony Professional’s marketing strategy for the Media sector, ensuring it reflects the industry’s priorities and changes and serves the organisation’s overall business goals.
Michael Harrit has been in media and broadcast for over twenty years, first working as an associate professor at the Technical University of Denmark. Since 1996, Michael has been working with customers as part of senior management to deliver technology strategies and implement enterprise architecture.
He worked as senior project manager and Head of Research and Development for the Danish National Broadcaster (DR) to deliver the strategic planning of their digital audio broadcasting (DAB). He then went on to become their Chief Enterprise Architect in the digitisation of radio and television production and in the planning of the new media centre in Copenhagen.
Michael then became the acting Director of Technology for a major Russian Broadcaster between 2011 and 2014. He used his gained expertise to plan and design all technologies and workflows and to provide consultancy as the Director of Multimedia at NIRAS between 2011 and 2015.
Michael has done voluntary work for UNHCR, the International Red Cross and the Danish Emergency Agency where he graduated with a major in Disaster Relief Management. In his spare time, he enjoys playing the guitar and spending time with his four children.
Steve Forde has a broad experience of VoD, digital & data marketing. Before joining ITV Steve headed up the award winning Channel 4 viewer data strategy, managed the 4oD brand marketing and worked on the YouView launch marketing.
Steve joined ITV in 2015, overseeing the launch of the new ITV Hub, which has seen a 40% increase in viewing since launch. With his Viewer Experience and Engagement team, Steve is responsible for the Hub’s viewer facing strategy.
Steve is developing the new content proposition for Hub evolving the live, premieres, box sets proposition whilst introducing relevant archive and exclusive, Hub only, short form content. He is also leading the strategic development of ITV’s 14m registered viewers database using both viewer insight to power the Hub strategy and the personalisation of the end-to-end viewer experience.
Steve is a Chartered Mechanical Engineer and has worked in the water industry for around twenty seven years. Steve has an MBA from City University in London and is also a Visiting Professor at Imperial College and Brunel University.
Steve’s career in the water started in the manufacturing industry where he was involved in the R&D and design.
At Anglian Water Steve has held key roles in Capital Delivery and Operations and more recently as Head of Innovation. He has developed and led the company’s Open Innovation Strategy.
Steve is a creative individual who is passionate about making a better world through innovation; he is actively involved in fostering collaborations with other companies, including other industrial sectors. He also chairs the Industrial Advisory Panel for the STREAM programme, a university collaboration funded by EPSRC.
Ian joined Sopra Steria in June 2016 to lead the UK Commercial Sector reporting to John Torrie, UK CEO.
Ian has worked in a wide range of industries including 14 years at British Airways, 8 years with Cable&Wireless and 5 years as an independent working for private equity, HPES and Capita. He has a wide range of experience in customer services, delivery & operations, as a sales director and divisional MD and has spent much of the last 5 years leading business and sales force transformation activities.
Ian joined Sopra Steria from Colt where he restructured and then sold the IT Services division.
Living in Ascot, Ian has 2 children aged 10 and 13 is a qualified Rugby coach / referee and Swimming official. He’s an enthusiastic (if long suffering) fan of Scottish Rugby and growing fan of Surrey Storm.
Lindley Gooden is a journalist and filmmaker who has worked at the very top levels of British broadcasting and news since the early 1990s.
He has worked in national radio and television as:
- A Senior BBC Journalist
- A presenter on channels as diverse as BBC One, Radio 1, BBC Three and Five and a range of other national and regional radio stations.
- The Consumer Affairs Correspondent on Sky News and Five
Prior to his years in the national media, he was known as the most successful Head of News in local commercial radio – launching new services and dramatically raising audience share and reach, using tools that have since been adopted by radio groups across the UK.
Lindley now works with companies, charities, government and other organisations creating and delivering their own media needs.