Michael Harrit has been the Marketing Director for Media Solutions since March 2015. He is responsible for Sony Professional’s marketing strategy for the Media sector, ensuring it reflects the industry’s priorities and changes and serves the organisation’s overall business goals.
Michael Harrit has been in media and broadcast for over twenty years, first working as an associate professor at the Technical University of Denmark. Since 1996, Michael has been working with customers as part of senior management to deliver technology strategies and implement enterprise architecture.
He worked as senior project manager and Head of Research and Development for the Danish National Broadcaster (DR) to deliver the strategic planning of their digital audio broadcasting (DAB). He then went on to become their Chief Enterprise Architect in the digitisation of radio and television production and in the planning of the new media centre in Copenhagen.
Michael then became the acting Director of Technology for a major Russian Broadcaster between 2011 and 2014. He used his gained expertise to plan and design all technologies and workflows and to provide consultancy as the Director of Multimedia at NIRAS between 2011 and 2015.
Michael has done voluntary work for UNHCR, the International Red Cross and the Danish Emergency Agency where he graduated with a major in Disaster Relief Management. In his spare time, he enjoys playing the guitar and spending time with his four children.