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Innovation, InsurTech, the Internet of Things, the connected home/car, the sharing economy, blockchain, cyber, reputational loss - these are the buzzwords of the moment and sum up the challenges facing the insurance market. How can a traditional, process-orientated and legacy-bound industry embrace new technology, new ways of thinking, and a truly customer-focused, customer-driven approach?How can it attract and retain innovative staff that think differently and are not by their very nature process-focused?

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